New L001 Sneaker

A NEW CLASSIC IS BORN

New L001 Sneaker

Iconic tennis codes reinterpreted to create a striking retro court silhouette. Introducing L001, the new sneaker from Lacoste.
Toying around with its deep-rooted tennis DNA, Lacoste has reimagined the L001 with the codes of the now. The sneaker drop features three hero colourways along with various combinations. The sneaker’s design takes inspiration from the archives of founding father Rene Lacoste.

The L001
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ON COURT AND IN STYLE

Style dynamic

Inspired by the Lacoste DNA, the triangular motif affixed on the upper of the L001 is a subtle reference to the « heart » of the tennis racket. A new lifestyle icon steeped in sport codes, this model presents an assembly of supple tumbled leather and soft buck yokes.

The L001: colour range
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A SIGNATURE LOOK

Code name: L001

As the name suggests, the L001 is the first of its kind: a new signature style for those who master sportswear references. Minimal aesthetic and revisited retro details, the L001s leave a cult footprint.

All colours
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5 TALENTS, 5 VISIONS

The L001 creative collective

From Japan, Italy, Great Britain, the United States and France, 5 creative spirits share their interpretation of elegance through their experience and unique style.
Meet the L001 Creative Collective.

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Creative vision
Jean-Jacques Ndjoli
At just 26, one of the most inspiring French influencers of the moment gives a glimpse of their talent as an artistic director, photographer and consultant through his Instagram feed that looks like a moodboard. This creative who wears many hats masters the art of colour blocking like no other, and when he plays with fashion, he is as agile as a crocodile.
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Creative entrepreneur
Quincy Brown
After conquering the worlds of cinema and music, the American actor and singer Quincy Taylor Brown signed off a noteworthy entry into the fashion sphere. From being front row at shows to his first collabs, the adoptive son of the legendary Puff Daddy excels in creative entrepreneurship.
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ON THE STYLE PODIUM
Kailand Morris
Kailand Morris, Stevie Wonder's son, walked the runway for the most important fashion houses during the latest men's shows, before starting to design himself. Write down his name.
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The master of flow
JP The Wavy
Rising star of the Japanes rap scene, JP The Wavy fuses music and fashion in his ultra-considered clips. With his graphic looks with streetwear inspiration and his unique flow, JP The Wavy imposes his style whatever the playing field. Without forgetting to reinvent himself endlessly.
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Cosmopolitan influencer
HEIR
Singer-songwriter and model, Patricia Manfield was born in Russia, grew up in Italy and now lives in London. Thanks to the greatest streetstyle photographers, she rose to the rank of fashion icon and brand ambassador of the biggest fashion houses. And now she has embarked on a music journey under the artistic name Heir.
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